Google Penalty Recovery Guide for WordPress:- Google search penalty is disciplinary measure taken by Google to punish websites, which are not following or violating Google’s guidelines. This is the worst thing, a website can go through. Google punishes violating website by removing them from search engine result. It means no traffic on website. If your website got penalized by Google, then this article is for you because in this article we cover all the important topics on Google Penalty Recovery Guide for WordPress Website
What is Google Penalty for WordPress Website
A Google penalty is a manual action taken by Google to improve the user experience of one or more websites. Google penalizes websites that do not comply with Google Search Essentials. When a human reviewer finds a website that does not meet Google’s standards, they decide on a Google penalty. Unlike Google’s AI-powered algorithm, a Google penalty is an action taken by a human reviewer on Google’s own web spam team. A penalized website loses its ranking in search engine results pages (SERPs) and its organic web traffic. It is also removed from Google’s search engine results pages, resulting in a significant loss of money or business generated by the website.
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Types of Google Penalty
- Manual Penalty– Manual penalties imposed by Google’s internal team are referred to as manual penalties. Google’s review team assesses websites for any potential spam, pay-per-link, or AI-generated content that is used for search engine optimization (SEO), weak backlinks, irrelevant linking, cloaking, bad content quality etc. Upon detecting websites that employ these practices, Google penalizes them by removing them from search engine results. Website owner get a penalty related notification on their Google console account.
- Artificial Intelligence (AI) Generated Algorithm Penalty– Google penalty which is imposed by AI Algorithm Robots of Google is known as AI Algorithm Penalty. This Penalty is imposed during Google algorithm update, to provide use a better experience. Website Owner did not get penalty related updates in Algorithm penalty.
Effect of Google Penalty on WordPress Website
Google penalise websites, which are using bad SEO practices to get higher rank in search engine result. Many website owners uses tricks like, keyword stuffing, copied content, backlinks to get higher rank in SERPs. The content of these websites is not user friendly, thus providing bad user experience. To overcome these bad user experiences, Google penalise website. The effects of penalty are
- Low Ranking in SERPs- This penalty leads to low ranking of website pages in search engine result (SERPs), thus generating very low web traffic for penalise web pages.
- Delisting– During delisting, all the URLs of webpages of that affected website was removed from the Google indexing. None of the affected URL, showed in Google Search Engine result.
How to Check WordPress Website for Google Search Penalty
Regularly monitoring your website helps you to rank higher in search engine results pages (SERPs). Regularly monitoring your website allows you to detect website-related issues, and by fixing them, you help your website rank higher in SERPs, which in turn leads to more web traffic and more business. However, if you find that your website’s web traffic is dropping drastically, it could be a result of a Google algorithm update or a manual Google penalty. You can check your website for Google Search Penalty By-
- Checking Indexing of Webpages- Checking Google index is the best way to check the status of the webpages of your website. If your webpage is not showing in Google indexing for a week or more, it possibly means that your wordpress website might be affected by Google penalty.
- Checking Google Search Console– If your website is not new and web pages of your website are not indexing for a long duration of time, quickly log into your Google Search Console account and check for any penalty related notification.
- Checking Google Analytics– Checking Google Analytics is effective measure to keep an eye over the traffic of your website. If you find unexpected decrease in the web traffic of your website, it must be a Google search penalty. Identify and rectify the problem so you can keep ranking on the high SERPs.
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Google Penalty Recovery Guide for WordPress Website
If you find out that your website has been penalized by Google search, then you need to get your website back up and running ASAP.
Google search penalties can be found through Google index and Google search console. If your website does not comply with Google guidelines, then you must get it back up and running as quickly as possible to avoid losing your precious organic traffic.To recover your Google penalized website as quickly as possible, follow our recovery steps below.
Run an Search Engine Optimization (SEO) Audit
SEO Audit is a process of assessing the overall SEO of a blog website, and then removing negative SEO from the website, or improving the website’s overall SEO. SEO Audit can help you improve your website’s ranking in search engines. The SEO audit should be focused merely on the reasons for the bad performance of the website. Site SEO audit should focus on important factors like
- Reviewing Page and Image loading Speed
- Checking organic traffic SEO
- Reviewing Back end hosting
- Checking Back End Indexing
- Content Reviewing
- Metadata Reviewing
- Keyword Reviewing
- Checking Quality of Content
Cleaning Up of Backlink Profile
Backlink profile cleanup is the most important thing you need to focus on in order to recover faster from Google search penalties. Poor backlinks are one of the primary causes of search penalty, whether it be manual or algorithmic. Google search engine core update has a clear focus on spam and low-quality backlinks. Therefore, you need to check and clean your website for low quality and spam backlinks. In order to effectively control and clean low grade backlinks, there are a variety of backlink checking tools available online, both free and paid.
Content Audit
The most important element of any website is its content. If your website’s content is original, user-friendly, well-informed and well-structured, your website will rank higher in SERPs. When conducting a content audit, it’s important to check
- Whether your content is up-to-date,
- If the user is getting the answer to their question through your content
- If your keyword drives the content
- If the heading you are providing matches the content.
So by content audit you should remove the thin quality, low grade content from your website. Also the content should be updated on regular basis. Do not use copied or AI generated content on your website because Google content review bots are very advanced and well informed, they will detect the low grade, copied and AI generated content in fraction of time and downgrade/ penalise your website.
- Remove Spam Content Generated by User
Many times we see that there are some such comments or images on a website which are promoting something; this type of content is user generated spam content. Search engine websites reviewing bots view these user generated comments as advertisement spam content, and they downgrade your website/webpages by removing them from SERPs
- Review Website/ Webpage Loading Speed
Google does not prioritize slow loading of websites and web pages when it comes to indexing and ranking for user experience. If a website or web page is late in being indexed and after indexing, ranking at a lower search engine result page (SERP), it will generate very low organic web traffic. A less organic traffic generation will result in a loss of business revenue.
- Ensures Your WordPress website is Safe and Secure from Hacking
Hacking is illegal, and if it is committed with malicious intent, it has many drawbacks, such as violating privacy and privacy regulations, compromising computer system security, stealing sensitive information, and compromising essential data of organisations.
Website hacking is the process of adding add scripts or malicious code on a website that creates spammy redirects that go against Google’s webmaster guidelines. As a result, your website may be removed from the search engine results pages (SERPs). Therefore, it is important to safeguard your website from these types of cyber attacks to prevent your website from being delisted in SERPs.
Keep Eye on Google Core and Algorithm Updates
Google Core and Algorithm updates will provide you with an overview of the changes. If you are aware of the changes in algorithm updates, you can take immediate action to rectify them in your website, so that it will not affect web traffic of your website. You can monitor WordPress blogs for the most up-to-date algorithm changes and modifications for a more accurate assessment of Search engine algorithm updates.
Reconsidering Request for Lifting Penalty
Once you’ve resolved the issue that caused the Google search penalties, the next step is to file a reconsideration request to remove the Google search penalties. If your Google search penalty is a manual penalty, it’s pretty straightforward. You’ll find the Security and Manual actions section in the Google Search Console account. In this section, you can request a review of the particle issue.
Conclusion
Ranking higher in Google search results is the best way to generate organic traffic to any website. This leads to higher business and revenue. However, delisting or low ranking in Google search engine results pages (SERPs) is one of the worst experiences a website owner can face. We hope this article will help you to understand Google search penalties for WordPress websites in a better manner. Follow our Google Penalty Recovery Guide for WordPress Website to recover from search engine penalty quickly.